Who Are We?
GIA HOME is the first high-end Chinese New Year home decor brand.
Built with tradition and family in mind, GIA HOME provides the opportunity to invest in high-end, heirloom-quality pieces that can be reused annually and passed down to future generations.
With modern designs made from natural, sustainable materials, GIA HOME combats the single-use plastic pieces that dominant the CNY decor industry.
Now that you've met us, we'd love to meet you! Introduce yourself by signing up below to receive updates on our launch this winter or by sending us a comment on our 'CONTACT' page.
FAQs
Below are the answers to some of our frequently asked questions. If there's anything else you'd like to know, please don't hesitate to reach out to us via our 'CONTACT' page.
What does the “福” (fú) character mean?
“福” means good fortune, blessing, or happiness. It’s one of the most iconic symbols of Chinese New Year and is used to express a wish for prosperity and peace in the year to come.
Why do people hang it during Chinese New Year?
Displaying the “福” character is a long-standing tradition to invite good luck into the home. It's typically placed near doorways, entry tables, or windows as a symbolic gesture of welcoming fortune and protection.
Why is it sometimes hung upside down?
In Mandarin, the word for “upside down” (倒, dào) sounds like “arrival” (到, dào). So when “福” is upside down, it creates a playful homophone:
“福倒了” (fortune is upside down) sounds like
“福到了” (fortune has arrived).
It’s a festive visual pun embraced for good luck.
